To celebrate the opening of the meta-universe, Meta is launching an online fashion store, for which it has partnered with three iconic brands.
According to Meta CEO Mark Zuckerberg, Balenciaga, Prada and Tom Brown will participate in the sale of fashion avatars.
I’m very grateful and proud that these brands are joining us to shape fashion in the meta universe,” Zuckerberg told Eva Chen, Instagram’s director of fashion partnerships at Meta.
The feature will appear on Instagram, Facebook and Messenger in the coming months.
Fashion is ultimately a form of art and expression. And now that I can wear Balenciaga, Prada and Tom Brown, I can’t wait to see what comes out of it,” Chen said.