Twitter on Saturday updated its App Store app to begin charging $8 for blue check marks.
This was reported by Reuters.
From now on, users on Apple iOS devices who “sign up now” for $7.99 a month can get a blue check mark next to their usernames, just like celebrities, companies and politicians you already subscribe to.
According to the iOS post, other benefits of the update include “half as many ads,” the ability to post longer videos on Twitter and prioritizing ratings for quality content.
The agency notes that after Musk took office, blue ticks next to a user’s name meant Twitter was confirming that the account belonged to the person or company claiming it. It wasn’t immediately clear how or if Twitter planned to verify a user’s identity, other than by charging a fee.
Twitter’s new owner announced the update earlier this week in an attempt to monetize the social media network and make it less dependent on advertising. Twitter is now free for most users.
Twitter said in the update that the new verified service will be available in the U.S., Canada, Australia, New Zealand and the U.K.
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“Once we confirm that it works well in the first set of countries and we do the translation work, it will be rolled out worldwide,” Musk wrote on Twitter on Saturday.
United Airlines Holdings, which owns U.S. airline United Airlines, is also suspending advertising on Twitter.
General Mills, Audi and Pfizer joined the growing list of companies suspending advertising on Twitter: advertisers are worried about a flurry of layoffs of Twitter executives and plans by new owner Ilon Musk to moderate content.
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