The best African and European golfers will receive huge rewards in the form of bitcoins (BTC) at the end of the 2022 season. The fact is that the team of the most popular golf event in South Africa and the continent has signed a sponsorship agreement with the cryptocurrency platform Luno.
The cryptocurrency platform, which has already become a prominent player in the African market, has established a prize for the winner of the season of 500,000 rand in bitcoin (BTC), in dollars this amount is $31355. Silver and bronze medalists will be awarded R200,000 and R300,000 respectively.
In fact, each Sunshine Tour participant will receive a small reward of R1,000, which is approximately $62.5, for using blockchain technology. The funds will be stored in the Luno app.
The Luno crypto app has already caught the attention of sports fans, as the company released a commercial in 2021 featuring South African rugby coach Rassie Erasmus and the Rugby World Cup champions. The videos with the illustrious coach on the Luno learning portal allowed people to learn how to buy and use BTC.
The interpenetration of cryptocurrencies and sports is getting deeper every day, and the use of BTC is practiced in many major European soccer leagues, popular UFC tournaments and especially in the NBA. For example, in early 2022, the legendary Staples Center stadium in Los Angeles was renamed Crypto.com Arena.
Golfers think differently, looking at risk and reward in their own way – they have to take calculated risks with every shot. It’s the same with cryptocurrency,” said Luno Africa CEO Marius Reitz.